Her Traditions

About Her Traditions

We all know that the financial realities of a woman’s life are unique — different stages, different paths, different personalities, different levels of preparedness. There are personal situations that impact financial plans — like buying a home, starting a family, planning for college, changing careers, or retiring.

But there’s one thing many women have in common, regardless of life stage or situation. Even though a large majority of us handle our families’ routine money management duties and influence most purchasing decisions, studies show we don’t feel as confident as men about financial matters. Women are searching for a welcoming place to strengthen their financial knowledge, with hearts set on goals and minds set on attaining them.

Her Traditions was designed by and for women to help you discover your financial personality, become more financially prepared—and have the tools and guidance to improve your relationship with money. There are no fees. No strings attached. And zero judgment.