Performance can be measured in many different ways. Banks measure performance in terms of loan and deposit growth, net profitability, and many other financial metrics. Traditions Bank measures performance not just in financial terms, but also by how those numbers translate into a meaningful impact on our region, improving the quality of life for the individuals and businesses we serve.
Recently, I attended an American Bankers Association conference where they unveiled new messaging focused on how America’s banks are helping people and places grow. It reinforced why, after three decades, I remain eager and energized to be a community banker. Through the lens of our Core Values, Traditions Bank is …
Growing Jobs and the Economy
By gathering local deposits and deploying them to fund loans in our neighborhoods, we are helping area businesses and communities thrive. In 2017, our Commercial Banking division reached new heights, eclipsing $250 million in lending to local businesses which create thousands of jobs. Within our own walls, we also provide 120 best-in-class Associates with engaging careers. Ensuring area families have access to affordable mortgage loans, we are working to stabilize communities and provide households with the means of building their net worth. We recently expanded our mortgage lending footprint beyond York County by opening a loan production office in Cumberland County.
Growing Security and Convenience
Expanding access to banking services invigorates our neighborhoods. Traditions Bank offers convenient physical and electronic delivery channels, such as Business Mobile Banking with Mobile Deposit. Our sixth retail branch, located in York City, is under construction and should open by September. Our commitment to safety and soundness to protect our clients is fundamental to building trusted relationships. We work hand in hand with customers to ensure they have access to innovative financial solutions while balancing reliability, convenience, and security.
Growing and Helping our Communities
We make local, common-sense decisions on business and mortgage loans because we know our customers. After all, they are our neighbors and business associates. Large banks are often disconnected from the local communities they serve. Our Associates are deeply involved, serving in volunteer and leadership capacities with over 200 area nonprofits. We also provide generous financial support. Traditions Bank only thrives when our customers and communities flourish. We measure our performance by how we can help our neighbors grow and prosper, BECAUSE WE LIVE HERE TOO®.
Thank you for the privilege to be your hometown bank,
President & CEO